Horace Logan continued to produce Louisiana Hayride until 1957. The immediate and enormous demand for more of Presley's new kind of rockabilly music actually resulted in a sharp decline in the popularity of the Louisiana Hayride that until that point had been strictly a country music venue. [10][11], Country music show originating in Shreveport, Louisiana. Barney Cannon (1955–2009), a KWKH deejay, became a specialist on the history of country music, KWKH, and the Hayride. The legendary Texas Ranger and frontiersman “Big Foot” Wallace is born in Lexington, Virginia. Ten days later, on April 13, the westbound rider and mail packet completed the approximately 1,800-mile journey and ...read more, Secretary of Defense Melvin Laird announces that the United States is moving to “Vietnamize” the war as rapidly as possible. … [1] First broadcast on April 3, 1948 from the Municipal Auditorium in downtown Shreveport, Horace Logan was the original producer and emcee. An interesting footnote to the story of The Louisiana Hayride involves the origin of a famous Elvis-related phrase. HISTORY reviews and updates its content regularly to ensure it is complete and accurate. He is an archivist, historian and public speaker. [5] However, KWKH continued to use the Louisiana Hayride name for packaged music tours throughout the 1960s on a bi-weekly, monthly or quarterly basis, finally ending operations entirely in 1969. The creators of the show took the name from the 1941 book with that title by Harnett Thomas Kane. [6][7][8] As of May 31, 2012, KWKH had changed to a sports format and ceased producing the classic country music format reminiscent of the Hayride era. Elvis was in a pink jacket with black shirt and colorful tie, white pants, and two-tone shoes. In April, 1948, KWKH launched the Louisiana Hayride, a live country music show broadcast from the Municipal Auditorium in Shreveport. Hank Williams began performing on the Hayride in 1948 after his initial rejection from the Grand Ole Opry. Centenary archivist contributes to Hayride compilation. The Louisiana Hayride radio show was broadcast live every Saturday evening, on the Shreveport AM radio station, KWKH. Tracey Laird's book on Shreveport's music history makes a case for the radio station by giving us the background in music development along the Red River that led to the launch of the Louisiana Hayride program that broadcasted on KWKH from 1945 to its ending in 1960. From Hank Williams to Elvis Presley, Cradle of the Stars is the story of the first American idols and their rise to fame and fortune on the KWKH Louisiana Hayride. Overhanging was a Lucky Strike cigarette banner with the logo LSMFT, Lucky S trike Means Fine Tobacco. Beginning with the successful first show on April 3, 1948, Louisiana Hayride ranked second only to Nashville's Grand Ole Opry in terms of importance until ABC began telecasting Ozark Jubilee in 1955. ...read more. Because most of the talented country artists who got their first breaks on the Hayride—Hank Williams, Kitty Wells, Webb Pierce, Faron Young—would eventually move on to Nashville, it was common to hear The Lousiana Hayride referred to as “the Grand Ole Opry’s farm team.” Logan, however, always referred to the Opry as “the Tennessee branch of the Hayride.”. KWKH today is know as "The Home of the Legends" according to its website as of 2012. It began with an announcement on the local paper on March 28, 1948. T he Louisiana Hayride was a radio barn dance broadcast from Shreveport’s Municipal Auditorium between 1948 and 1960. He lectures on Hayride history and is a popular interview subject. 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